Amy joined us right from the very start, in July 2015 during our open house weekend, “I was so excited to have a yoga studio open up here in Chelsea” she says, since which time she has spent a total of 580 hours (and climbing!) here on her mat! Amy is almost always one of the first students to arrive in the morning - she walks to the studio after her kids leave for school - and, along with Janine, has assumed the role of Meddy Teddy’s carer and personal coach, putting him into new and often very challenging poses in the front window :)
If any of you have started your own business, you’ll know that choosing a name for it can be an incredibly difficult and long drawn out process. It can even become a little fixating, as you trawl competitor’s information and consider what you believe will set you apart, and accurately encapsulate your offering in the marketplace best. Hanging a shingle that you invest a lot of time - and money - in, is therefore an important part of your branding and marketing strategy.