breathe

what's in a name?

what's in a name?

If any of you have started your own business, you’ll know that choosing a name for it can be an incredibly difficult and long drawn out process. It can even become a little fixating, as you trawl competitor’s information and consider what you believe will set you apart, and accurately encapsulate your offering in the marketplace best. Hanging a shingle that you invest a lot of time - and money - in, is therefore an important part of your branding and marketing strategy.